Award-Winning Strategist and Copywriter
During the course of my career, I’ve developed comprehensive social strategy for hundreds of entertainment properties, come up with 1000s of tactical ideas, worked on dozens of digital stunts, and was a writer for numerous high-profile transmedia projects.
Scroll down to browse a small selection of what I’ve been up to in the last few years.
Digital, Live Activations and Stunts
Almost everything is considered “social” today, but these activations were intended to have legs outside the confines of traditional social platforms.
UP HERE
To help launch Hulu’s original musical series by “Frozen” songwriters Kristen Anderson-Lopez and EGOT winner Robert Lopez, we partnered with the TKTS booth in Times Square to give thousands of theater goers a “ticket” to watch the new musical.
8-BIT CHRISTMAS
I won a Promax gold award for creating both the original lyrics and arranging/producing the 8-bit musical track of a re-imagined “The Twelve Days of Christmas” for the HBO holiday release starring Neil Patrick Harris.
AMERICAN GODS
This 2021 Clio winner was created to launch the trailer for American Gods season three. Inspired by a show storyline, fans watched a miniature “klunker” slowly fall into the ice as a novel way to countdown to the trailer release.
SPIKE LEE’S OLDBOY
For Spike Lee’s American version of the Korean classic Oldboy, I developed and wrote several unique pieces of content. First we “prepared the user’s stay” by revealing how the horrifying hotel depicted in the film readied itself for its guests; then, through a partnership with Mashable and noted DC writer Jason Badower, we released an original comic book that delved into the backstory of the character played by Samuel Jackson; finally, we counted down the days of Josh Brolin’s imprisonment through a series of social assets that revealed important historical moments he missed out on.
Social Campaigns
For the last several years, my main focus has been on developing comprehensive social strategy and creative tactics for a wide variety of projects.
THE GILDED AGE SEASON 2
From the creator of Downton Abbey, HBO’s lavish The Gilded Age took audiences back in time to 1880s and ‘90s New York City. While critically lauded, audiences hadn’t quite embraced the show when season one ended. To promote season two, it was imperative to make simple but compelling content that didn’t create confusion by presenting too many characters while also teasing its juicy and dramatic storylines. Season two wound up more popular than season one and was quickly renewed by the network.
ELVIS
There were multiple challenges in presenting Baz Luhrmann’s Elvis to the social audience. Younger audiences didn’t really know Elvis and those that did found him divisive due to numerous controversies. Instead of encouraging these kinds of debates, we opted to lean into Luhrmann’s own kinetic style to create a splashy and visually engaging campaign to capture audience interest, which helped drive the film to phenomenal box office success.
KING RICHARD
While the entire world knew about Serena and Venus Williams, very few were aware that their father was the one who coached them into greatness. However, those that did potentially found him to be a divisive person. We keyed in on using Will Smith, who played Richard Williams, as our window into a campaign that created inspirational and motivational moments around faith, family and determination. King Richard became a huge box office success and earned Will Smith an Oscar.
THE KING’S MAN
The constantly sliding release date for the anticipated Kingsman prequel put a major damper on audience enthusiasm. Our primary mission was to re-engage fans by highlighting the franchise’s signature humor and style while also focusing on the breakout character of Rasputin.
WARNER BROS. HOME ENTERTAINMENT
I worked on a couple dozen projects for Warner Bros. Home Entertainment animated titles. These campaigns were very “fan centered” and frequently had to be created with few assets. Limited clips and moments had to be carefully packaged for both organic and paid videos that would instantly appeal to their audiences.
Transmedia Projects
Early in my career, I worked as a story developer, writer, and interaction designer for some of the biggest alternate reality games and transmedia campaigns ever created.
WHY SO SERIOUS?
I worked with Chris before he blew up the world.
HEROES
I was part of the Emmy-winning team behind the first two seasons of NBC’s “Heroes Evolutions” ARG that supplemented the on-air broadcast.
BZRK
To promote the YA series "BZRK" from best-selling novelist Michael Grant, I created, wrote and co-produced a massive transmedia experience that centered around the disappearance of a young man connected to Nexus Humanus, a self-improvement organization dedicated to creating "sustainable happiness."
ROBOT MONSTER THE MUSICAL
For the sake of ego (this is a portfolio site after all), here’s the trailer for a musical I wrote and produced at the Hollywood Fringe festival based on the delightfully awful 1953 3D movie “Robot Monster.”