Top Rank Boxing: Fighting Words
How do you promote a fight featuring two of the nicest boxers in the business? Easy... let the fans do the smack talking for them.
For the November 2014 bout between Manny Pacquiao and Chris Algieri, Ignition built a custom GIF generator that let fans mash up an animation with an insult to create their own "Fighting Words."
Role: Concept, Writer
Firm: Ignition Creative