The Dark Knight: Why So Serious?
Roles: Story Developer, Experience Designer, Writer
Client: 42 Entertainment
I was a story developer, experience designer and writer on the most successful alternate reality game ever produced. This global effort brought millions of Batman fans together from around the world to create buzz and excitement for Christopher Nolan's "The Dark Knight."
For over a year, I was deeply involved in all aspects of this project, from concepting, to writing, to designing and running a live event in central London. My work spanned the web, the real world and even cable television with the "Gotham Cable News Network."