The Dark Knight: Why So Serious?

Roles: Story Developer, Experience Designer, Writer

Agency: 42 Entertainment

Client: Warner Bros.

Awards: 2009 Cannes Lions Silver Cyber Award Integrated Campaign, 2009 London International Awards Silver

Remember that magical time when the whole world thought that ARGs were "the next big thing"?

Well, before the format flamed out, I was a story developer, experience designer and writer on the most successful one ever produced. This global effort brought millions of Batman fans together from around the world to create buzz and excitement for Christopher Nolan's "The Dark Knight."

Now enjoy this case study that I had nothing to do with putting together.