Paramount International asked for Ignition's help in crafting a strategy plan and digital campaign to re-launch the Terminator franchise.
Since the series was unknown to a new generation and the last film starring Arnold Schwarzenegger was in 2003, careful planning was required to introduce this new title to social.
The work was awarded to Ignition, which built out the film's international social campaign.
Role: Strategist, Writer
Firm: Ignition Creative
Campaign Proposal: Strategy Portion Only