NBC Universal asked AvatarLabs to develop a comprehensive strategy and digital campaign for a limited, summer series.
Since the subject matter was politically and socially charged, a great deal of research and care was required to properly position the show.
The client was deeply impressed by this work, leading to multiple rounds, but NBC eventually decided to limit their marketing spend on the series and brought the work in house.
Role: Strategist, Writer
Campaign Proposal: Strategy Portion Only