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Oldboy: Digital and Social Campaign

Roles: Strategy, Creative Ideation, Writer, Producer

Agency: Ignition Creative

Client: FilmDistrict 

To promote Spike Lee's, "Oldboy," I developed, co-produced and wrote an array of digital and social content:

  • Viral video that set the stage for the horrifying hotel Josh Brolin is imprisoned inside for 20 years

  • Three-part comic book that tells the story of how Samuel L. Jackson came to run the hotel

  • Social graphic series that revealed 20 cultural milestones that took place during Josh Brolin's illegal captivity.

Oldboy Comic Book
Swearing In
Oldboy: Preparing Your Stay
Play Video
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