Looney Tunes: Campaign Strategy and Creative Executions
Roles: Strategist, Creative Ideation, Writer
This was a bit of a "left field" project for me, but "left field" is my middle name (it's on my birth certificate, I swear!). Warner Bros. was preparing to launch a line of Looney Tunes clothes for kids and Tangent was asked to develop a campaign to introduce these characters to a new generation. Through careful research, I developed insights and a full strategy plan leading to the tagline, "Be Looney!"