AAA videogame title "Bloodborne" was the newest release from legendary game designer Hidetaka Miyazaki.
Leveraging his brand identity in the gamer community and the title's lavish, gothic design, Ignition created a robust strategy for a digital, A/V and print campaign designed to excite the audience and generate mass awareness.
Role: Strategist, Writer
Firm: Ignition Creative
Campaign Proposal: Strategy Portion Only