© 2018 Rich Silverman

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AAA videogame title "Bloodborne" was the newest release from legendary game designer Hidetaka Miyazaki.


Leveraging his brand identity in the gamer community and the title's lavish, gothic design, Ignition created a robust strategy for a digital, A/V and print campaign designed to excite the audience and generate mass awareness.
Role: Strategist, Writer
Firm: Ignition Creative

Campaign Proposal: Strategy Portion Only